2024, Ads, Dwell and Event Marketing

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups.

Intent Data

Intent Data Intent Work Management Marketing Management

Leveraging hybrid events to boost B2B marketing success

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 2 It’s easy to see why they’re making these changes.

B2B Marketing

B2B Marketing B2B Co-Registration Dwell

B2B Marketing Zone

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Leveraging hybrid events to boost B2B marketing success

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