Metadata

SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Your CPL or CPO after a few campaigns are just your benchmarks. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

OCTOBER 4, 2023

Some marketers might prioritize lead volume, others might prioritize pipeline. To make things simple, I recommend setting up two budget groups for this strategy – one Brand Awareness group and one Lead Generation Group. The more you spend, the faster your retargeting audience will grow and the lower your CPM will be on LinkedIn.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Single Grain

DECEMBER 8, 2023

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Not only do you have an opportunity to generate high-quality leads, but generate lots of them. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

NOVEMBER 14, 2023

Updated November 2023. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. The platform bases its prices on a CPM (Cost Per Mile – otherwise known as Cost Per Thousand) model, with ads typically costing $10 per CPM. To get 10 leads from Opt-Intelligence at an average of $1.50

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98