8 Marketing KPIs every SaaS brand should track
Strategic-IC
FEBRUARY 22, 2021
In fact, the market overall is expected to reach a staggering $623 billion by 2023. Product-led growth puts the impetus on the buyer to navigate their own buyer journey, as often this is low-touch and doesn’t require engagement from a vendor sales team, making it a popular model for early-stage businesses.
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