8 Marketing KPIs every SaaS brand should track


In fact, the market overall is expected to reach a staggering $623 billion by 2023. For instance, you may decide to place a high price on access to your technology, because the value and need from the buyer is greater; for example, managing complex databases, workflows, or project management.

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. Flexible pricing strategies will be adopted. Trend #7: Flexible Pricing Strategies Will Be Adopted.


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8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. These can include downloading content, email opens, click-throughs, reading in-depth content, or checking pricing. If a prospect has reviewed two ebooks, attended a webinar and reviewed the pricing categories on your site, those interactions can trigger a notification that they’re sales-ready.

5 Ways to Use GA4 to Generate More Revenue For Your Business


Third-party cookies have not been removed yet and there is talk that this will really take shape in 2023 , but connecting your Google Analytics to GA4 now will allow the platform to begin collecting data to provide better insights in the future.