How Data Mining Improves Buyer Experience


Nowadays, many marketers leverage data to improve the buyer experience that immediately impacts their company’s bottom line. According to Gartner, by 2023, more than 50 percent of data and analytics leaders will be responsible for data creation, management, and analysis.

8 Marketing KPIs every SaaS brand should track


In fact, the market overall is expected to reach a staggering $623 billion by 2023. At this stage, you have now started to gain momentum, started the journey and should be starting to see growth. Churn.

8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Increasing micro-conversions in the customer journey. Define/refine your buyer personas. With an effective marketing automation strategy, you can constantly define—and refine—your buyer personas. Buyer personas are a critical component of a successful B2B marketing automation campaign.