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8 Marketing KPIs every SaaS brand should track


In fact, the market overall is expected to reach a staggering $623 billion by 2023. Product-led growth puts the impetus on the buyer to navigate their own buyer journey, as often this is low-touch and doesn’t require engagement from a vendor sales team, making it a popular model for early-stage businesses.

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8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Streamline your processes by investing more of your team’s efforts to engage and follow up with prospects who fit your buyer profile. Create a campaign designed to reduce your churn rate.