Unbound B2B

JANUARY 2, 2023

Businesses can use intent data to find qualified leads, reduce churn rate, etc. . As an illustration, the baby boomer buyer persona loves Quaker oats. Marketers will harvest this data by tracking the buyer activity on a brand’s web pages. Lower churn rate.

Intent Data 52

Intent Data Intent Lead Generation View 52

TrueInfluence

OCTOBER 11, 2021

Nowadays, many marketers leverage data to improve the buyer experience that immediately impacts their company’s bottom line. According to Gartner, by 2023, more than 50 percent of data and analytics leaders will be responsible for data creation, management, and analysis.

Experience 83

Experience Cross-Sell Churn Rate Allocate 83

Delivra

NOVEMBER 14, 2018

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Increasing micro-conversions in the customer journey. Define/refine your buyer personas. With an effective marketing automation strategy, you can constantly define—and refine—your buyer personas.

Best Practice 43

Best Practice Automation Churn Rate Marketing Automation 43