Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Planning 131

Planning Marketing AI Enterprise Management Work Management 131

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 117

Lead Gen Paid Content Social Media Sales Qualified Leads 117

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? It uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a website. How big is the programmatic advertising market? How does programmatic advertising work?

Advertising Agencies 118

Advertising Agencies Paid Content Cost Per Thousand Advertisements 118

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 109

Loyalty Work Management Marketing Management Budget Programs 109

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Let’s explore some key events in email marketing from the past few years that have shaped the industry.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90