Remove 2021 Remove AIDA Remove Conversion Rate Remove Growth Marketing
article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. We can now pass accounts to sales with a lot of valuable intent data and help them prioritize accounts that are actively in the market. Aida Kamber, VP of Growth Marketing at Code42.

article thumbnail

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. 5x higher pipeline to bookings conversion rate. 2021 presented an inflection point for cybersecurity software company Code42. Created $2.14