Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Is it a static banner ad? But how does that work in digital? A full-page takeover?
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