Martech Advisor

SEPTEMBER 24, 2019

Ad Network: An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers. Ad Network: Ad networks are typically organizations that aggregate and curate publishers’ ad inventories, sell it to advertisers, and charge a commission. DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Following suit, The Trade Desk launched Unified ID (UID) in 2018, serving as a universal cookie aggregation tool.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Martech Advisor

SEPTEMBER 19, 2019

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP). Adobe Media Optimizer DSP.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72