2020 Aggregators Allocation Doubleclick 
Choozle
MARCH 2, 2024
This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Following suit, The Trade Desk launched Unified ID (UID) in 2018, serving as a universal cookie aggregation tool. Nielsen reports that 38.7%
Martech Advisor
SEPTEMBER 19, 2019
Media agencies are responsible for allocating the advertiser’s ad expenditure across multiple channels, i.e., they purchase media for their clients. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Media Agency. Rocket Fuel. Infolinks.
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