What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends
Martech Advisor
SEPTEMBER 19, 2019
The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Adobe Media Optimizer DSP.
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