DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. One of the key digital marketing trends we’ve noticed is a widespread focus on upping the ante with social media measurement. Finding Meaning in Social Media Metrics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Hubspot

DECEMBER 19, 2017

Selling Skills 2018. 2018 is going to be even bigger. Video will be a major selling trends in 2018. The most important sales skill we’ll see in 2018 is once again Challenger Selling,” Ben Cotton, Senior Manager, EMEA Sales Enablement. Video skills. Ability to be honest. Tech savviness. Framing skills.

Differentiation 90

Differentiation Analysis Consulting CRM 90

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. In one, interactive content was viewed 72,000 times in 2018, while PDFs were viewed less than 500 times, and videos were viewed less than 200. Advertisements.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. Trends + Predictions for 2019. Download the Trend Report. To learn more, request a demo here.

Distribution 40

Distribution Trends Storytelling Content 40

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. Here are five of our favorite VR marketing campaigns. Limbic Life: Project VITALICS.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . This is one of the manufacturing marketing trends that industrial buyers love: Video. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. For content managers, it’s a conundrum: We know these tools are crucial to our success, but we’re too busy keeping up with our own programs to stay on top of all that’s happening with content marketing trends. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Read blogs or go to industry events to learn about new trends.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. .” If you’re interested in working with Vidyard, please visit [link].

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Pipeline Trend by Month. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Launch Marketing

MAY 8, 2018

With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), As trends and approaches in B2B demand generation continue to evolve, make sure you consider these key takeaways and think about how you are addressing these areas in your own internal marketing efforts.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Zoominfo

AUGUST 1, 2018

But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. Schedule a demo now to learn more! B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers. Advertisements.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? In the 2018 B2B Buying Disconnect - designed to track the changing dynamics of tech vendor and buyer relationships - TrustRadius investigate, and below, we share some key findings from the study. The Disconnect Between B2B Tech Buyers and Vendors. Related: 3.

Vendors 54

Vendors Trends Case Studies B2B 54

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. .” If you’re interested in working with Vidyard, please visit [link].

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Adobe Experience Cloud Blog

MARCH 29, 2018

In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Our Recent Research Findings on Voice Assistants. Looking Ahead.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

Zoominfo

FEBRUARY 7, 2023

The goal of the campaign is to get a target contact to click on the call-to-action and request a demo or free trial. See if you can identify trends that suggest certain practices, pitches, and questions that create better sales motions. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Biznology

AUGUST 30, 2018

Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy. Longer videos, such as like demos, that are “chapterized” can be easily excerpted to make short versions to share in social media. If you want to be as helpful as possible, you’ll break longer videos into ~2-minute chapters.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Marketing Insider Group

SEPTEMBER 5, 2019

Update: This post originally published in Oct, 2018. Schedule a free demo. Seeing a trend here? Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). First, go past what’s overdone and quit being boring.

Examples 116

Examples Urgency Marketing CTR Case Studies 116

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. These could be links to external news sources on the latest development trends or laws that may apply to them. Screenshot taken by author in April 2018.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Vidyard

DECEMBER 17, 2019

What’s causing this trend? How-to videos are similar to explainer or demo videos, but they are more instructional and less promotional than explainers or demos (which illustrate exactly how a brand’s products or services work). Demo Video. There’s a how to video for everything! How To Video. Explainer Video.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. We were looking to understand how real businesses were using video on a day-to-day basis and if there were any overarching trends. Some of the most common types of videos produced are product videos, demos, and explainer videos.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. 2018 Trends. To learn more, request a demo here.

CPC 45

CPC Cost Per Click Facebook Storytelling 45

Sprout Social

JUNE 17, 2021

Consumer use of social to discover or learn about new products or services increased 43%—a trend that’s expected to continue in the next three years. — Courtney Lacy (@clacy__) December 4, 2018. Request a free, personalized demo of Sprout Social to gain insight into how our tools can take your business to the next level.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. Get the answers by requesting a Listening demo today. Ultimately, this begged the question, which day is leg day? There was a clear answer: Wednesday.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Brandwatch Marketing

JANUARY 7, 2019

A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience. Kylie Jenner’s post announcing the name of her child, Stormi Webster , is currently the most popular Instagram post ever, with 18 million likes.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% Many B2B buyers dislike being forced into demos and sales calls. Marketing for B2B ecommerce gets almost no attention.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

DECEMBER 17, 2019

What’s causing this trend? What’s the Difference Between How-To, Explainer, and Demo Videos? Here’s an example from Kraft Foods’ official YouTube channel: What’s the Difference Between How-To, Explainer, and Demo Videos? There’s a how to video for everything! Contents 1. What is a Tutorial Video?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

Paid Content 94

Paid Content Research Product Youtube 94