6sense

MAY 6, 2020

Key tenets of the program included the ability to identify and prioritize target accounts showing purchase intent; engage and connect with buyers through the right channels at the right time, and identify and replicate PTC’s ideal proven pathway to pipeline. To facilitate this transformation, PTC selected 6sense, Drift, and People.ai

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Product overview. Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Click here to download! Targeted, personalized display ads.

Marketo 128

Marketo Marketing Automation Services Enterprise Management Marketing Management 128

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. Full Circle Insights. Target customers.

Marketing Attribution 114

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 114

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. HubSpot CRM. LEARN MORE. Lucidchart.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Full Circle Insights

NOVEMBER 25, 2020

At Oracle in the ’90s, I talked my way into running the Compaq Products Division. At the time, Compaq Computer was the most important PC server manufacturer supporting Windows NT and Oracle wanted to have competitive products in the fast growing PC server market to compete effectively against Microsoft’s SQL Server offering.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Click here to get instant access to the masterclass.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Product overview. Target customers.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122