96% of top level marketers believe that tech is driving in-house. Why?
Bannerflow
FEBRUARY 11, 2019
Yet what is it about advertising technology that has enabled the in-house revolution in marketing? In fact, efficiency is the ‘it’ word of ad tech. With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost.
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