Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

SWZD

JUNE 20, 2017

Some of the more common channels are as follows: Digital. Direct Marketing/Promotional. TV/Radio. Out of Home (OOH)/Experiential. It’s 2017, so this is a given in any B2B marketing plan given its match to the audience. Direct Marketing/Promotional. Mission Accomplished?

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Webbiquity

JULY 21, 2015

Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity. Find more insights and guidance in this collection of email and mobile marketing facts and statistics. 8 Email Marketing Stats and Facts. Biznology ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Webbiquity

FEBRUARY 9, 2016

Email is viewed as the most effective digital marketing tactic for customer retention purposes. But while 56% of marketers viewed email as an effective retention tactic, just 8% said the same for mobile advertising. ( Direct marketers say email has the highest ROI of any marketing tactics. TNW News ). TNW News ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Without unification, its difficult for both teams to drive in the same direction. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

AUGUST 31, 2017

To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . Mpowered Marketing | Chief Strategist. . . That's why it is important to have a diverse marketing plan.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Atomic Reach

APRIL 12, 2019

In 2017, 269 billion emails were sent and received each day. Email list segmentation and personalized emailing were the most effective email strategies of 2017. 78 percent of top-performing marketers say list segmentation is the one marketing automation feature they can’t live without. Source ).

Statistics 110

Statistics Paid Content Email Marketing Planning 110