Adobe Experience Cloud Blog

APRIL 11, 2017

Instead of sending broad, content-based emails on a weekly basis that may or may not appeal to our segments, we now develop tailored emails grouped by different topics of interest. First party intent data can be extremely useful. read a piece a content on a certain topic). . Engagement with industry influencers.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

6sense

JANUARY 7, 2016

To help you take stock of the team you have now and outline the team you hope to build in 2016, we’ve created a 3-tier approach to thinking about the mix of skills and experiences every modern marketing team should have. The first section represents the very basics of B2B marketing that every team needs. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

ClearVoice

MAY 7, 2020

Executive summaries are the first page (or pages) of a business plan or proposal. The executive summary is the first thing your readers will see. The executive summary is the first thing seen, but it should be the last thing written — because it’s a snapshot of the business plan to come. What is an executive summary?

Template 91

Template Examples Work Management Marketing Proposals 91

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Segment these campaigns based on each persona of yours and speak to their unique needs. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” Mobile Video.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62