Remove 2016 Remove Cable Remove CPM Remove CPO
article thumbnail

The Ultimate Guide to TV Ads

Hubspot

In 2016, advertisers had to pay $5 million for a 30-second spot during Super Bowl 50. Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous.