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The Ultimate Guide to TV Ads

Hubspot

In 2016, advertisers had to pay $5 million for a 30-second spot during Super Bowl 50. Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous.

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What to expect when you’re expecting #MarTech next month

chiefmartech

A Celebration of the 2016 Stackies Award Winners. Speaking of learning from your peers, we’ll be announcing the winners of the 2016 Stackies live on stage — if your entry wins, and you’re at MarTech , you’ll have the opportunity to come up and accept a trophy. Check out the results of the first study.).