AI-Driven Marketing Offers High Hopes to B2B Firms
Versium
AUGUST 14, 2018
Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.
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