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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

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What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)

Brandpoint

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

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Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Choozle

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. those without direct ownership of or access to market-level data sets or comprehensive identity graphs).

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Delivering Episode 21: Measuring Emails With Litmus

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus. I’m your host, Jason Rodriguez.

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Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director

Kapost

When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. Must-Know Marketing Technology Advice from Bala Kudaravalli, Marketing Technology Director at Salesforce.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.