article thumbnail

3 Marketing Campaign Opportunities Financial Service Brands Missed

Content Standard

In 2015, Ad Age reported average costs for TV spots—some running as high as $1.55 M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. But in the long term, was all that effort worth it? million for 30 seconds of air time.) But there were inherent problems with this approach.

article thumbnail

Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. In early 2015, something happened that most of us marketers missed. Facebook Live.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Texts, Short Message Service (SMS), Web Push, and Push Notifications. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches.