Key B2B Demand Generation Strategies for 2015
The Point
JANUARY 29, 2015
What is the first B2B marketing strategy that marketers must consider for 2015? (HS) It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. (HS) 2015 is no exception.
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