Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. Budget allocation for ABM is on the rise. ABM and ROI. Close more deals.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Rollworks

MAY 21, 2018

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. Budget allocation for ABM is on the rise. ABM and ROI. Close more deals.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

The Point

JANUARY 6, 2014

This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. What’s the offer going to be?”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Digital B2B Marketing

JANUARY 20, 2014

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Everyone sees the same set of ads across your entire program. Potential providers: Dun & Bradstreet , Reachforce , Madison Logic.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100