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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We Are Social’s Social, Digital & Mobile Worldwide in 2014. Software Solutions Used.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), billion by 2014. B2B Marketing: Red-Headed Step-Child of SEM World? According to IDC, “tech companies will allocate 19.3% by aimClear.

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SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics

QuanticMind

Granular location segmentation can often provide performance lifts in search engine marketing (SEM). As of 2016, Google can track about 72% of impressions down to the ZIP code level, a 33% improvement since 2014. Quick review of geo targeting hierarchy: Country, state/region, DMA/county, city, ZIP code, radius.