Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
Adobe Experience Cloud Blog
JUNE 5, 2015
A marketer typically has a list of customers, with as many as 25-50% of these people classified as “inactive”. A 2014 study by Return Path assessed the email reactivation campaigns of 33 retailers. Why Should You Do a Reactivation Campaign? Frankly, ignoring these prospects will not serve your bottom line. What is a DMP/DSP, you ask?
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