Do You Have the Guts to Expect Social Media Failure | Social Media.
Convince & Convert
SEPTEMBER 1, 2010
There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online. Neither do I.
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