Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Same day registrants are more likely to attend and post webinar on-demand viewing significantly boosts additional attendance.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Hubspot

MARCH 14, 2017

At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. They also help our audience put faces to the names of the webinar hosts and establish our presenters as credible experts. Ultimately, the data reveals video on a page correlates with more time spent on that page.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93