Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
Adobe Experience Cloud Blog
JULY 21, 2015
You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.
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