2013, BtoB and Direct Marketing - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Some of it is direct marketing, such as email, display, and PPC search. 1 in providing the greatest business value to companies.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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