ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

KEO Marketing

OCTOBER 10, 2016

Source: CG Selections “National Email Survey” 66% of consumers have made a purchase online as a direct result of an email marketing message. Source: Direct Marketing Association. Since email marketing is still going strong, how can you create a better-producing email program for 2017 and beyond?

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

PureB2B

JANUARY 23, 2017

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. Overall, the DMA was a great event and offered a lot of valuable information for B2B marketers, direct marketers, and everyone in between.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

PureB2B

JANUARY 23, 2017

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Online Marketing Institute

NOVEMBER 16, 2012

Sundeep Kapur - NCR, has been assisting organizations with their converged channel marketing strategies since 1990. The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them). 2013: The Year of Social Merchandising. Ad:Tech - Cutting Edge Apps That Will Change Marketing. February 18-21, 2013.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

accelerate agency

OCTOBER 1, 2020

Reddit is not a channel that takes kindly to direct marketing. Describing itself as ‘a community of tech startups’, Launching Next has been around since 2013 and features 5,000+ startups. The platform achieves well over one billion visits each month, after all. You can’t simply promote your SaaS site on Reddit.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Funnelholic

NOVEMBER 4, 2015

Today’s author: Sangram Vajre is the co-founder and CMO of Terminus , a B2B account-based marketing company. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013. Sangram is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Adobe Experience Cloud Blog

MARCH 10, 2015

For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. It was quick, witty, and memorable.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Porch Group Media

NOVEMBER 10, 2020

I spent most of my career as a marketing technology consultant and industry analyst, helping marketers to find the right vendors, which could be software or service providers. Before that, I spent time working in the direct marketing industry.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

AUGUST 13, 2014

For starters, email is still an incredibly popular medium amongst marketers (see the below chart). According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. Marketing automation is impossible to master.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. The wide variations in estimated total time are also, um, noteworthy.

Spending 120

Spending Media Mobile Advertising Forrester 120

ClearVoice

NOVEMBER 30, 2021

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) by Seth Godin. Last, but not least, we finish with a book from the well-known marketing guru Seth Godin.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

JULY 21, 2015

61% of marketers plan to increase spending on email this year. Print and direct mail are areas most likely to see spending cuts. Direct Marketing News ). adults spent 23% more time on mobile during an average day than in 2013. 22% of corporate marketers cite mobile search optimization as a top SEO challenge.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Martech Advisor

NOVEMBER 13, 2019

Customer analytics equips marketers with relevant information about customer behavior, helping them take effective predictive business decisions. Digitization has exposed businesses to abundant data, which when utilized well, helps them perform better. Hence, customer analytics is gaining more importance with each passing day.

Analytics 81

Analytics Process Trends Ideal Customer Profiles 81

Content Standard

FEBRUARY 4, 2015

This trend might seem strange to us content marketers who spend much of our days typing and clicking “publish” to reach our loyal readers. But the Direct Marketing Association found that the number of catalogs mailed in the United States increased to 11.9 billion in 2013 (the first increase since 2008).

Advertising Channels 40

Advertising Channels Examples Paid Search Agency Advertising Agencies 40

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Hubspot

JUNE 19, 2013

This commercial has been making waves -- it recently won the Grand Prix in PR and direct marketing categories. Both the Google commercial we featured in yesterday''s roundup and this local public service announcement for Melbourne''s metro system did just that. And yes the tune will absolutely get stuck in your head.

Emarketing 28

Emarketing PR Google Youtube 28

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. It has built-in approval loops to help streamline workflows and provide platform reporting capabilities to enhance your marketing campaigns and lead generation activities. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. It has built-in approval loops to help streamline workflows and provide platform reporting capabilities to enhance your marketing campaigns and lead generation activities. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

CoSchedule

FEBRUARY 28, 2023

How We Evaluate Marketing Project Management Software CoSchedule has been building work management software since 2013. Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years. Project Management Gantt Charts Gantt Charts horizontally illustrate a project’s timeline.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

SnapApp

APRIL 3, 2017

That's why interactive marketing is more effective at educating buyers: ( Source ). And, the reason it is 2-12 times more effective at engaging and converting readers than traditional one-way direct marketing. Now we have a high level understanding of what interactive marketing is, let's dive a little deeper. .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Webbiquity

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy?

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

accelerate agency

FEBRUARY 26, 2023

Bay Leaf will also connect and automate email marketing and CRM platforms. It’s been around since 2013 and says it’s still adding to its team. Kalungi: Growth marketing Kalungi is a full-service agency, offering marketing leadership through its own B2B marketing playbook.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Bay Leaf will also connect and automate email marketing and CRM platforms. It’s been around since 2013 and says it’s still adding to its team. Kalungi: Growth marketing Kalungi is a full-service agency, offering marketing leadership through its own B2B marketing playbook.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Bay Leaf will also connect and automate email marketing and CRM platforms. It’s been around since 2013 and says it’s still adding to its team. Kalungi: Growth marketing Kalungi is a full-service SaaS marketing agency, offering marketing leadership through its own B2B marketing playbook.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Vidyard

APRIL 1, 2013

As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. Why marketing teams are taking over video content creation. Video in 2013: Mobile, social, interactive Do you have any big ideas about video?

Narrowcasting 52

Narrowcasting Video Marketing Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. But I think we’re moving into a post-direct marketing world where we can’t measure ROI. He was hired by Yahoo!

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48