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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here’s a laundry list of lessons that marketers can learn from the Moneyball method.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. 6) I resolve to optimize my website for mobile and learn more about how to make the most of mobile marketing. Companies that blog have 55% more website visitors.

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. They are more informed and therefore able to take action based on real time analytics and information. 74% of marketers say targeted personalization increases customer engagement.

CRM 40