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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Website Reporting: Web analytics again plays a key role in this process. Customer Service: Evaluate customer service data to understand common problems and challenges with products and solutions.

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The Art of Advanced B2B Email Marketing: Email Rendering

Hinge Marketing

Litmus Email Analytics reports worldwide data on email client popularity. According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketers can't be running from a blogging CMS, to a social publishing tool, to an analytics tool all day. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat!

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