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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. RT @ HeinzMarketing : attention is marketings currency.

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PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs

ViewPoint

Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments. It’s almost like we put our heads in the sand when you think about the way we behave as business people vs. mobile in our personal lives.

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

Content Marketing Terms Defined. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. The Content Marketing A-Team. The Content Marketing Bucket List.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. That’s an increase from 46% in 2012. If you need a plan to more effectively reach your buyers, including millennials, contact New Incite today.