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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. ” View the full report.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link].