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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. And what are the top barriers to marketing technology success?

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What’s Being Taught in Modern Marketing College Courses?

SnapApp

On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .

Course 63
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How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

and build better customer communities. She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. Our Guests.