The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
ANNUITAS
MARCH 11, 2014
Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. And what are the top barriers to marketing technology success?
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