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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Image credit: The CMO Survey. 84% of CEOs and VPs say they use social media to help make purchasing decisions. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The CMO Survey ).

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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

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What’s Being Taught in Modern Marketing College Courses?

SnapApp

On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .

Course 63
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Making Your Content Calendar Software The Backbone of Your Marketing

DivvyHQ

In addition, respondents reported “ developing a comprehensive content marketing strategy ” was a top challenge. Whether you are looking to learn what content planning is, exactly , or you just want to kick the tires of a content calendar platform with a demo or free trial , you’re in good company. on a Friday! But wait, there’s more!

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. CMOs expect that number to reach 18.8%

Stats 28
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How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

and build better customer communities. She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. Our Guests.

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Machine Learning and Personalization at Evergage

SWZD

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. We asked Andy about his career path: “I had a varied background. Joining Evergage.