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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Have a content and promotional plan for your webinar, virtual trade show, and online events. your lead nurturing plan, and f.)

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A new age of direct-to-physician marketing

Martech

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. That’s why we partner with Doceree.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

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Companies who built their marketing budget around the value of the service can find themselves crowded out. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads. Content Marketing.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

Companies who built their marketing budget around the value of the service can find themselves crowded out. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads. Content Marketing.

Pricing 40
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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

in 2012, according to research published by eMarketer. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. The investment choices for advertisers all look the same as well: banner ads, video pre-roll, page take-overs and maybe a little native advertising. goes to online advertising.