3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Tweet.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Do a SWOT analysis. Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales.

Are You an Accidental B2B Marketer?

B2B Marketing Traction

Blue Ocean Strategy, SWOT, Voice of the Customer, Marketing Personas are all strategic marketing tools that can get you out of accidental and into strategic mode when it comes to your marketing plan. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production.