B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Think of an individual’s business card, as that’s how we gathered these surprising statistics. Upon further analysis we were able to gather a few more data decay statistics. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. They are: 29.6%
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