NetLine

DECEMBER 27, 2023

Key components of a martech stack that can effectively leverage intent data Let’s face it, when it comes to marketing technology, there’s an awful lot out there to choose from. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Customer Experience Matrix

MAY 15, 2011

Happily, my colleague and big-data guru Matt Doering was able to take my place. Here are Matt's thoughts: Yogi Berra meets data in the online world. At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Convert

MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult. Big data: The management revolution. O’Reilly Media, Inc.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52