2011, Analysis and Data Hygiene - B2B Marketing Zone

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

MAY 15, 2011

Happily, my colleague and big-data guru Matt Doering was able to take my place. Here are Matt's thoughts: Yogi Berra meets data in the online world. At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”.

Data Hygiene

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Full Stack Experimentation: A Comprehensive Guide

Convert

MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult. Big data: The management revolution. O’Reilly Media, Inc.

Multivariate analysis

Multivariate analysis Enterprise Management Work Management Marketing Management

B2B Marketing Zone

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Full Stack Experimentation: A Comprehensive Guide

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