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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

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15 B2B case studies show how content marketing drives ROI

Biznology

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. LINKEDIN : Had to be converted to social selling. 10%), 2 engagement worth $250k in revenue.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Lower barrier to selling software – Software as a service (SaaS) and freemium (initial free trial with the option to upgrade to a paid subscription) are have become extremely popular business models with strong adoption. .” Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”. Why Should I Care?