Growing your business in a world without Google
Biznology
DECEMBER 14, 2010
Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). But don't forget cost-per-action/acquisition (CPA). But as you plan ahead for 2011, are you looking at every avenue available to your business and creating plans for how to increase traffic, sales and profits—with or without Google?
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