Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
By 2011 Paychex’s cost per acquisition (CPA) was rising. As a result, Paychex increased lead volume by 98 percent within the first year, and CPA declined 43 percent. We have to take the prospect farther into their buying process.”. Building a Big Data Foundation with the Resources Already in Place.
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