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How to Define & Measure Social KPIs – Part -1

Valasys

It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100.