2011, Clickthrough and Doubleclick

When Did Programmatic Advertising Start: A History Lesson

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 I know, I screamed too.)

Paid Content

Paid Content Advertisements Advertising Doubleclick

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

The average click through rate of display ads is 0.1%. ( DoubleClick ) . Only 8% of internet users account for 85% of clicks on display ads Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. DoubleClick ). DoubleClick ). DoubleClick ). Forrester ).

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

When Did Programmatic Advertising Start: A History Lesson

Banners Have 99 Problems And A Click Ain’t One

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