Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
The average click through rate of display ads is 0.1%. ( DoubleClick ) . Only 8% of internet users account for 85% of clicks on display ads Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. DoubleClick ). DoubleClick ). DoubleClick ). Forrester ).
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