Tony Zambito

MARCH 18, 2012

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 100

SMB Enterprise Management SME Work Management 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. What is the hand-off process with sales? United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Social Media is Transforming the B2B Buying Experience - Buyer Persona Insights , November 28, 2010 Image by dusan.writer via Flickr. Send Less Leads to Sales - B2B Lead Generation Blog , November 18, 2010 If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. Don’t miss out!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40