ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. B2B Marketing: Red-Headed Step-Child of SEM World?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 11, 2013

” Why the future of marketing relies on social by iMedia Connection. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100