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Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Augmented Reality For B2B Marketing in 2011?" Let’s start a discussion: what do you think?

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). direct mail, telemarketing) close at a 2% rate. And their competition. And…even social media itself.